北京大学光华管理学院 | 职业生涯进步的阶梯
北京大学光华管理学院 | 职业生涯进步的阶梯 北京大学光华管理学院深圳分院
#Why Guanghua# is a special feature on our MBA students' stories with Guanghua School of Management. With 7-year experience as a marketer in Healthcare & FMCG industry, Lisa Du decided to jump out of her comfort zone and cultivate her business acumen with an MBA degree in Guanghua. How is her story going?
If you want to move your career and life to the next level and broaden your horizon in China, I can promise Guanghua will never let you down. You will meet the best professors and GSMers, lovely peers with diverse backgrounds, and you will have unforgettable wonderful time here.
Fun Fact About Yourself:
100% Chinese traditional culture lover owns many Hanfu and Qipao
Previous School and Major:
Zhongshan University, BA of Nursing and Nutrition
Most Recent Employer and Job Title:
Yili Group Co., Ltd. Assistant Brand Manager
1Can you give us a brief introduction of your experience?
After graduated from Zhongshan University with two medical degrees -- Nursing and Nutrition, I worked for top firms of both International and Chinese in Healthcare and FMCG industry for 7 years as a marketer.
2How did you enter this industry?
As a medical student, it’s not difficult to enter Healthcare industry. However, transporting myself to be a brand manager was quite challenging. I was lucky to have a good mentor guiding me and a good project to start with -- learning from the work is always a golden law in my career life.
3What led you to pursue an MBA at this point in your career?
I was looking forward to having further development in my career, but was limited by my weakness of business perspective and methodology. Also, I was new to Beijing after 10 years living in Guangdong, so I needed to meet new people and build a strong network. So I decided to slowly jump out of my previous work and restart myself with an MBA program.
4What was the key factor(s) that led you to determine on PKU Guanghua instead of other school, and why was it so important to you?
First of all, now that I've decided to be an MBAer, why not choose the best one?
When I was preparing for the MBA application, I noticed that the required competences of PKU MBA candidates were a little different from other schools where there was a great emphasis on the ability of communication. I always loved socializing and communicating with people from different backgrounds -- so this difference really attracted my attention.
It was funny that I had the final interviews of two top MBA programs in the same day. I felt a huge difference between these two schools in their styles, and personally, I enjoyed the communication with Guanghua interviewers and candidates more, who were so passionate and willing to share a lot, so I decided to join Guanghua in the end.
5What was the most challenging part of the admissions process?
Looking back on my experience and searching for the highlights was quite challenging. As a marketer, I was not sure if my education and working experience were good and special enough to compete with other competitive candidates, so I kept writing the application form for more than 10 times, until I found an angle that everyone was interested when I told them about my working experience.
6Which course/event/activity impressed you the most in your MBA Studies?
The course Luxury Brand Management impressed me a at’s a course taught by a professor from France, who was the CEO of a luxury firm before. That course completely subverted my perception of the luxury industry and brands, such as the different definitions of luxury and premium, the real margin in this industry, etc.
7What quality best describes your MBA classmates and why?
Excellent and classmates have really diverse backgrounds from different countries and industries. When we discussed about our group work, I was always, always surprised by their professional point of view and very pleased to hear such different opinions. In my strategy group work, I was in a team with peers with marketing and accounting background, where we shared totally different methodology of case analysis, and learned a lot from each other.
8What do you like to do in your spare time?
Travel around and try different local food. I am a super foodie.
9Name one person that influences you the most.
Beyond my family, I would like to name Florence Nightingale, the founder of nursing and surprisingly the founder of coxcomb, and a great lady with humanitarianism and compassion.
10Describe one of the best days/moments in Guanghua so far.
The MBA performance was the first time the class gets together and performs a show, and many of us tried the Peking Opera, which might be once in a life time. We did a great job and got much closer in a short time.
11What was your defining moment and how did it shape who you are?
When I was 13 years old, I suffered from misdiagnosis. That was the moment I decided to work in health-related industry in future and try my best to not mislead people. Also, I realized nothing is more important than one’s health. I studied in medical school and entered Healthcare industry, and I'll insist to deep dive my career in this industry in future.
12Where do you see yourself in ten years?
Hopefully I could balance career and family, and all my parents and friends are healthy. I wish not to be too busy but have some good options in my career, also have my own small business beside my job in a big firm. In addition to earning a living, I would like to have a specialty which can be either cultural or religious.